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Sales is a demanding job, and it's only getting more challenging. According to the latest State of Sales report, sales leaders report that changing customer needs is the number one challenge they face — with increased competition from other companies coming in close behind. To succeed in this landscape, you need a rockstar sales team that's up to the challenge.
When I started in sales, I thought success was all about individual performance — who could close the most deals and hit the highest numbers. But there's much more to it. The best sales teams I've worked with over the years aren't just collections of top performers. They're cohesive units where everyone plays a vital role.
